http://www.enotes.com/topic/Choropleth_map
Choropleth maps show statistical variables on a map by using different shades of color or patterns in reference to proportion. It helps to provide a easy way to show measurements and how they vary. This map shows the 2004 election and the margin of victory each candidate had. You can clearly see the difference between each state and how close each victory was. They use the colors that are more red for bush and the blues for kerry.
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